Marketing has long been recognized as the business core of each enterprise. The life or death of a company is the direct result of the stand or fall of marketing. The development of new technique and higher requirement on marketing precision give the birth of a new marketing mode, marketing automation (MA). Under the new pattern, whether the company grab the chance will decide the future destiny of itself.
Although MA is still at its preliminary stage all over the world, as the future development tendency, it is generally assumed as a better mode for marketing. It’s been shown that about 10% of overseas companies have already used MA to do business. As a newly developed field, the research and standard of MA are still going continuous perfection.
Recently, Econsultancy, together with EMarsys, one of the largest email service providers of the world, devoted themselves to studying the marketing automation. At the same time, famous foreign trade e-commerce milanoo was invited to join hands with Econsultancy to research and discuss MA. Milanoo is an international foreign trade e-commerce for clothing which locates in Chengdu, Sichuan, China. Since the establishment in 2008, Milanoo developed at a very fast speed whose sales growth rate maintains above 300%. Milanoo has been generally assumed as one of the most potential B2C foreign e-commerce of the world by those in the industry. Moreover, Milanoo has been cooperated with Google actively since its establishment, continuously exploring the best way to combine MA with its own business. With the finish of the research, Emarsys will generate the MA research report.
MA reaches the design goal of marketing campaigns by the compilation, execution and result analysis of marketing plan; generation and management of checklist; budget and prediction; data management; knowledge base establishment of product pricing and competition information; offering encyclopedia on marketing; customer tracking and distribution management. With traditional sales mode, vendors need to find potential customers, and cultivate, educate and identify them. MA tool replaces the cultivation and identification works on potential customers which are needed to be done by traditional marketers. Moreover, MA is a constant cycle system.