China’s mainland e-commerce cross-border clothing trader Milanoo will open a show room in France which will go into operation this June. With an area of some 400 square meters, the show room will provide hundreds of wedding dresses and related accessories for free try-on. To offer customers good experiences, Milanoo will integrate products with technology, independently develop app and place iPads in the show room so that customers can view product information conveniently. Besides, all visitors will enjoy multiple offers such as coupons.
When the tide of transnational e-commerce is sweeping across the world, platforms and brands are scrambling to break geographical boundaries to introduce their products and services to the world. Milanoo which has operated in the cross-border e-commerce industry for six years and opened a show room in France first. According to sources, the show room will primarily present wedding dresses, including bestsellers and those independently designed by Milanoo. Since 2012, Milanoo has signed on a couple of professional fashion designers to provide exclusive fashion designs, thereby ensuring Milanoo’s clothing products are refined and follow the trend of fashion from texture, pattern to color. To meet customers’ special demands, Milanoo also provides customized services to global customers. After the show room opens, customers will be able to directly see the trying effect of products and offer alternative advice based on their needs.
To facilitate customers’ choices, Milanoo will place several iPads with an independently developed app in the show room so that customers can conveniently view the information of all products and place orders. To attract more customers, Milanoo will also give special offers. All customers who try on dresses and take photos at the show room can get a coupon worth 10 euroseach, and the first 50 who try on dresses on the opening day will get a 20 percent discount and a set of wedding accessories each after taking photos and placing orders.